Category Archives: News

Data science news

Drowning In Big Data – Finding Insight In A Digital Sea Of Information 

In today’s digital world, big data finds relevance across industry, government, science, public health and academia, however gaining insight from all this information has been challenging for most, until recently. According to an article published in 2014 by Harvard Magazine, entitled ‘Why “Big Data” is a Big Deal’, improved statistical and computational methods that involve linking datasets, visualizing data, and creating “big algorithms”, are the key innovations that will enable us to wrestle all this data to the ground. Taking cues from physicists and astronomers, who have long since worked with huge datasets, data scientists and social scientists are combining the quantitative with the qualitative to gain insight from big data. Big data analysis is actually creating a new field, with Harvard’s School of Engineering and Applied Sciences working toward offering a master’s in Data Science.

4 Ways Interactive Data Visualization Enhances Digital Marketing 

Marketing techniques are often loud, annoying, and in your face. It’s gotten to the point where most consumers simply ignore these techniques, forcing marketers to come up with new ploys to entice customers. A new and exciting trend in digital marketing that consumers love is interactive data visualizations.

Here are a few of the most prominent ways interactive infographics are enhancing online marketing strategies across the board:
A Break from Data Dump
Data Becomes Engaging
More Shareable Content
Increases Visiting Time on Site

3 Ways Data Viz Fuels Better Customer Service 

The mobile device has transformed itself from serving rudimentary roles like SMS, alarm clock to complicated services like mbanking, mhealth, meducation etc. that it performs today. In light of this change, mobile has become a cornerstone of the global economy leading to new dimensions for business.

Thriving customer service drives business success. Happy and engaged customers save you money in the long run. In fact, it’s ten times more expensive to gain a new customer than retain the customers your business already has.
But, it’s harder than ever to keep customers loyal, as competitors are just a click away. Businesses need to pay attention to the customer service side of the business in real time—and data visualization enables that competitive advantage.

Keep customers around longer, and increase overall customer service, engagement and loyalty. Here are three ways data visualization can improve critical customer service and engagement KPIs.

1. Track and Improve Net Promoter Score
2. Visualize Brand Attribute Surveys
3. Maximize Customer Engagements

What Can Big Data Ever Tell Us About Human Behavior?

We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive.

For me, the first step in understanding the potential is to better understand what human data really looks like as it comes in from all these sources. I found some help in this regard from a new book, “Humanizing Big Data,” by leading consumer researcher Colin Strong. I will paraphrase here the keys ways he outlines that our lives are becoming increasingly datafied:
Datafication of emotions and sentiment
Datafication of relationships and interactions
Datafication of speech Datafication of offline and back-office activities Datafication of culture

Hear our Chief Data Scientist at Strata+Hadoop conference

Gramener’s Chief Data Scientist – S Anand , will be speaking at the Strata + Hadoop conference presented by O’Reilly and Cloudera – which will be held in London during 5-7 May 2015.

On the theme titled “visualizing the world’s largest  democratic exercise”,  Anand will  share how Gramener has analysed and visualized Indian general elections 2014 for CNN and bing.com.

Click for details

Data science news

Data Visualization: The Next Frontier for Big Data 

In a recent Business2Community column, Howard University Marketing Professor Angela Hausman says data visualization tools can make descriptive and predictive analytics more accessible.
“… regardless of the tool, data visualization, at its best, should uncover new patterns of relationships not visible to the naked eye,” Hausman writes. “Hence, the key to effective data visualization is the ability to capture patterns and relationships in clean, simple visuals that allow the signal to stand out from noise contained in the data.”

How businesses can benefit from visual analytics 

Enterprises seek innovative techniques that help them draw attention to key messages and allow them make informed business decisions in complex situations. Visual analytics is one such method that allows decision makers to gain insight into complex problems. It simplifies data values, makes it easy to understand and helps enterprises in communicating important messages and insights which otherwise would be difficult to understand without deep technical expertise.

The practice of presenting information visually is nothing new and the industry has witnessed a growing progression in the techniques down the years; starting with hand-drawn simple charts and tables followed by spreadsheets giving rise to graphs such as bar graphs, pie charts, and line graphs.
Visual analytics uses data visualization techniques like 3-D scatter plots, network graph, interactive bar graph, animated sequence assembly etc. It runs on a code which in turn can be compiled into any programming software platform. It can be used across any industry as it helps capture the changes in a business environment in real time, and facilitates top management to take the best suited business decision.

How CFOs Benefit from a BI Visualization Tool 

Appearances matter. The way that data is presented affects our capacity to understand it and influences how quickly and easily the information and insights it provides can be used to inform our decision-making.

This helps finance professionals maximize benefits:
• in their software investments
• in their role as users of finance data
• as providers of finance data to other parts of the business
• as holders of the purse strings for budgeting and investment in IT resources

Why should I care about data visualization? “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful” saysDavid McCandless, an author and information designer. Simply put – data visualization is a better way of displaying the information that you and others are gathering. Instead of looking at a long sheet of numbers and information, it adds visual meaning to the data – whether it’s highlighting areas on a map, creating intuitive charts, or showcasing trends via interactive graphs.

How Data Visualization Improves PR Communications 

Visualization can help public relations professionals communicate data more clearly and effectively. Endless rows and columns on spreadsheets are far too difficult to grasp for normal human beings. Text explaining data is often messy, unclear and usually boring.

Creating visuals to depict data helps an audience understand the numbers faster and better. With well-designed visuals, the audience can grasp insights that were not obvious to them before and incorporate those insights in their decision-making.

Consumers, journalists and other PR audiences are inundated with information. PR communications that include data visualizations and infographics stand out and rise above text-only articles and posts. A well-designed graphic can prompt an editor to publish your press release rather than a competitor’s.
With the rise of “big data,” data visualizations are more useful than ever. However, a hastily produced image won’t suffice and may even misinform or confuse viewers. Careful research and design are crucial for developing a visual that is eye-catching, informative and factually accurate.