SlideSense Boosts PowerPoint Reporting Automation for Media Agencies

Reading Time: 4 mins

Media agencies spend significant proportions of time in monthly or weekly reporting of the key performance metrics to their clients. Client servicing professionals spend hours painstakingly extracting data, creating reports, and annotating them with insights – week and week, for every client. All of these are in the form of repetitive Powerpoint slides that need to be updated with data and insights. We are making PowerPoint reporting automation easy for Media agencies with SlideSense.

SlideSense is a unique BOT that automatically creates interactive Powerpoint presentations that can tell engaging business stories. 

The Need of Reporting Automation in the Media Industry

Media agencies work with clients to ensure that their communication reaches the right set of the audience using different media formats. This requires them to create media plans, oversee their performance, analyze competitor spending, and update clients frequently.

For every client that a media agency works with, it needs to share the media performance reports with them every week. Remember that most of the key performance indicators are similar. Effectively, client servicing teams end up creating similar presentations with updated numbers for different clients in different templates.

Sounds like a monotonous, no brainer job that still manages to while several team hours away! 

All of this takes away a significant chunk of time – preparing the slides by extracting data for every client, updating all the reports, and converting them to meaningful insights. Agencies have to direct 15-20% of their efforts on these reporting activities, which do not have any bearing on the revenue.

For instance, for a media agency serving approximately 40 clients with a staff strength of 100 employees, this activity can require the services of 18 employees. That is a colossal waste of employee hours that could alternatively be spent on revenue-enhancing efforts. 

SlideSense PPT Automation Bots is the Answer

But what if there was a tool that took this hassle completely off their hands? 

Enter SlideSense 💥

Across industries, SlideSense enables 1 billion Powerpoint users to create personalized, insight-based, and repeatable Powerpoint slides.

By using the SlideSense BOTS, media agencies can eliminate both the manual effort and the scope of errors that come with it. In effect, it turns PowerPoint slides into smart and intelligent BOTS on PowerPoint. 

Also Read: How to make bar chart race in PowerPoint and show periodical progress of your KPIs.

Features of SlideSense

In general, SlideSense offers a wide range of features:

• A vast collection of built-in templates.
• Flexible – Client-specific themes giving every presentation a unique touch
• Automate copy-pasting numbers and charts onto slides – eliminating manual effort with zero errors.
• Automatically write insights extracted from data in the form of narratives. Edit them on the go.
• No need for additional BI tools or licenses.

When Our Media Clients Used SlideSense for PowerPoint Reporting Automation

SlideSense knocks the ball out of the park with its media agency-centric benefits. 

SlideSense is fast. For a client, it has successfully reduced the turnaround time for daily media reports from 96 hours to just under 2 hours.  

It is cost-effective. When you reduce the number of employees it takes to fill out daily reports, you can eliminate the cost associated with it. For instance, our client managed to save $1.2 mn, earlier spent on reporting activities. 

One of our clients – a global media agency sent out competitive reports to its clients every month. The input data came from various sources and it took nearly 8 hours of work for each report. Then, they used SlideSense for PowerPoint reporting automation for their media reports.

SlideSense eliminated this effort by automatically collating, merging and aggregating the data sources. The time taken to do this activity dropped from 8 hours to 8 seconds!

Download case studies and use cases on how SlideSense has catapulted the productivity of media agencies. 

Also, SlideSense integrates directly with Datorama to automate Datorama media performance reports. 

And finally, you get these benefits without compromising on quality. In fact, it makes your reporting more reliable and accurate for clients – automatically improving customer satisfaction levels.

Use Cases of SlideSense in the Media Industry

Some common use-cases of SlideSense being utilized by media companies:

• Create BOTS to reuse a slide template. It helps to break complex views into simpler repeatable views
• Use click-throughs to navigate between slides easily
• Leverage ready-to-use Datorama data connectors
• Easily work on editable charts right on the slide
• Get automated insights
• Use customizable themes that add impact to the final output
• Datorama-based reports on Digital Channel Campaigns, Social Listening Insights, Campaign Overview and Pacing, and Channel Optimization.

Join the PowerPoint Automation Revolution With SlideSense

Considering how PowerPoint is one of the most used tools in enterprises for presentation, strategic planning and reporting, we developed SlideSense. This PowerPoint reporting automation tool can easily integrate with your system to create multiple data-driven reports.

Try SlideSense with a one-day proof of concept.