On 27th April 2020, six interns joined us, and we wanted to introduce them to the team. We were thinking of creating a graphic welcome poster that we could share within the company, one which the interns could also share on social media. Being a data storytelling company, we thought, why not do something which includes data? Thatâs when we zeroed in on making data portraits.
While portraits capture what a person looks like, a data portrait captures the essence of a person using data points about them. For each of our interns, we collected data about their preferences. We then put them together to give a colorful depiction â the data portrait.
Weâve created a series of data portraits of celebrities as a tribute for their achievements. Check out the data portrait of Lionel Messi, Sachin Tendulkar, and Bill and Melinda Gates. We created a data portrait of Donald Trump, which is a compilation of all the tweets from his official Twitter handle.
We created a Google Form with a few simple questions like âWhat is your favorite day of the weekâ, or âWhat do you prefer to use while brainstormingâ. These questions had a list of answer choices, and the interns could select only one radio button.Â
We wanted this to be quick yet something that looks like illustrative art, keeping in mind that itâs not too complicated. I started with paper sketches.
After multiple sketches, I decided on having two main circles with each half to convey some information. Dividing the first circle into half, one portion to show gender and the other to show the tool of choice by color-coding.Â
The second circle was divided by color to represent one fact and fill for the other. The remaining information was added by overlapping elements on the circle.Â
As we were doing this for a limited number of people, I chose to do it on Sketch. I started off creating the skeletons.
The colors and shapes were to be selected in a way where if all the data portraits were compared, one can easily differentiate them and get insight out of it. So hereâs what I chose:
Once all the colors and shapes were frozen, I started adding data for each intern. As soon as I was done adding data, a few insights popped up.Â
I divided the canvas into two vertical halves, with one side containing all the information that was direct and not part of the portrait, like name, nickname, and image. This left the other half for the data portrait itself. Â
Diksha is from IIM Kozhikode and has joined us as a Growth Marketing intern.
Saurav is from IIM Indore and has joined us as a Growth Marketing intern.
Bharatesh is from IIM Kozhikode and has joined us as a Data Consulting intern.
Vinayak is from IIM Kozhikode and has joined us as a Data Consulting intern.
Shivangi is from IIM Indore and has joined us as a Data Consulting intern.
Devanand is from IIM Indore and has joined us as a Data Consulting intern.
People at Gramener love to play around data and find innovative ways to visualize it. Sometime back, Story Labs at Gramener created bookmarks visualized with personal data. Hereâs an article that talks about capturing people through data.
Did you like the data portraits? Let us know in the comments. Do share the article with your friends and data visualizers. Finally, we hope that you follow the steps to create one for yourself and your friends.
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