Improving consumer journey and experience leveraging customer intelligence – A podcast with IBM

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Gramener’s Co-founder and Head of Analytics, Ganes Kesari, joined Alex LePage (Senior Product Marketing Director, Marketing Solutions at Neustar) on the IBM ThinkLeaders podcast to discuss how can brands gather meaningful insights about customer behavior to improve decision making.

The major takeaways from this podcast are:

1. How can brands gather meaningful insights about customer behavior to improve decision making?
2. Can we stitch together these insights across the customer journey?
3. How does a brand have an authentic exchange of value with a consumer?

The podcast with Alex and Ganes informs on whether a customer can have a seamless journey in an omnichannel world, the power of marketing teaming up with data science for cross-functional expertise, and how to turn a happy customer into a promoter for the brand.

You can also hear the podcast on IBM ThinkLeaders Soundcloud account.

More Podcasts from Ganes Kesari

1. Saving Penguins with AI [Podcast with Intel]
2. Saving Earth’s Biodiversity with AI [Podcast]

Do you want to know how to leverage customer intelligence with Gramener’s CX Analytics offerings?

Gramener has been helping companies to hear their customers’ voices loud and clear. With our customized NPS Analytics solutions, we locate hidden insights to improve the Net Promoter Score of our clients. We work hand-in-hand with many Fortune 500 companies to build a custom-centric culture. Team Gramener will help you in defining the CX needs based on your company’s CX maturity and handhold you through the process. For more information, contact Amit Garg at amit.garg@gramener.com.