5 ways digital pharmaceutical marketing is transforming the industry

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Gone are the times of door-to-door sales and descriptive phone calls for product marketing. Digital marketing is the new face of sales and promotions. Product and service marketing are now just a few clicks away. Companies are leveraging online metrics captured from their websites, social media posts, and search engine results to make better sales strategies. Digital pharmaceutical marketing is trending among pharma companies. How? Let’s take a real-time case study.  

Digital Marketing is Changing the Face of Pharmaceutical Industry

The pharmaceutical industry is rapidly booming, coming to the terms of digital marketing. Therefore, it can be said that “digital pharmaceutical marketing is refurbishing the rate of pharma sales.” 

Digital pharmaceutical marketing is booming the sales, bringing the drug manufacturing companies huge recognition, online and offline. Gramener’s data visualization for digital pharmaceutical marketing statistics justifies its magnitude in increasing the pharma sales.

Gramener’s aiding Pharmaceutical Companies to take digital marketing for online insights

First we analyze

Not very far down the lane, Gramener helped a large scale pharmaceutical company visualize their yearly sales data. The client approached us to understand how online marketing is affecting their real-time sales. Their drug manufacturing sites in five countries had to compete with the pharma companies producing similar drugs. The following is the dashboard.

Then we visualize

We visualized the yearly sales of the client in the chart which helped them to categorize their sales. We also visualized the frequency of the mentions of client’s products in research journals. The outcome from the visualization brought many important insights to the limelight, such as:

Drug quarterly sales graph and Yearly PubMed mentions

Highest searched keywords related to the Drug

The Google Trend yearly graph chart

Google Auto-suggest keywords

Similarly, you can play with the Data visualization in real-time and know the outreach of other drugs in different countries. The stats and graph represent various drugs prescribed for Multiple Sclerosis (MS) and their effect on the pharma market for multiple countries.

And Then We Prioritize

The client gained quick access to their data and utilized it to develop strategies for better competition in the market. From our visualizations, the client came to know about the most googled words related to their business in five nations. It certainly helped them find where more promotions were needed and which product was to be marketed in priority.

5 Ways Digital Pharmaceutical Marketing can increase its Sales

1. Thriving Visual World: People like to visualize more rather than reading along the text. Therefore the pharmaceutical marketing experts are focusing more on developing videos for their sales agendas. Even search engines are fond of videos and publish them in a separate section of the search page.
2. Extension of Customer Service: Service after the sales is a driving force to increase the sales. Once the proper word is put in consumer’s ears that a pharma the best at after sales service, the consumer base tends to increase.
3. B2C social media interaction: The crystal clear interaction between the provider and consumer is a must to enhance the sales. Pharmaceutical marketing with its social media marketing approaches bridges the communication gap and makes the B2C interaction easy.
4. Target audience decisions: Which client wants what product and services, can be answered with digital marketing strategies. Consequently, the handling of diversified target audience becomes hassle-free, and the database management does the rest.
5. Target Tech Savvy Physicians: The young generation of physicians work on tablets and computers. Therefore the clinical research is not limited anymore to just journal publication websites. Furthermore, the contribution of Pharmaceutical marketing to avail them case studies, drug reports, data analysis and many other crucial elements. As a result, their research gets better.

Finally, what is your take on the boom of online tech marketing? Comment down your views. You can follow Gramener on Facebook, LinkedIn and Twitter for more updates and stories.